Big League Food Company
Social Media & Community - Coordinator
Description
About Us:
Big League Food Company is the next generation of beloved food brands. The company brings together unparalleled retail, manufacturing, sales, and support capabilities that deliver industry-leading results.
BLFC's mission is to maintain the values, quality, and independence of emerging brands as they scale to reach broader audiences. Our current brand portfolio includes Village Juicery, Dark Horse Espresso, Detour Coffee, Dear Grain Bakery, and Tori’s Bakeshop.
Position Summary:
The Social Media & Community Coordinator role sits within Big League Food Company, with day-to-day focus on Dear Grain and Village Juicery. Both brands are community-driven and product-led, and this role ensures that this ethos is consistently reflected across in-store and online experiences. We’re looking for a marketing and brand creative who brings together strategic understanding with an enjoyment of being on the floor, behind the camera, and in the comments. You’ll be responsible for social media, community engagement, and content capture for both brands. This is a hands-on role with real ownership, supporting the Marketing Director across marketing and brand execution. This position is for an existing vacancy.
Key Responsibilities:
- Marketing Calendar & Campaign Support: Work alongside the Marketing Director and operational leaders to build and execute the marketing calendar and support campaigns tied to operational, strategic, and brand priorities.
- Social Media Execution: Plan, schedule, and publish social content in line with brand calendars, voice, and priorities ensuring consistency, quality, and follow-through.
- In-Store Support: Ideate and execute in-store marketing and brand requirements including menu boards, A-frame collateral, labels, and other ad-hoc needs.
- New Channel Development: Partner with the Marketing Director to launch and grow both brands on relevant new channels (e.g. TikTok, YouTube).
- Community Engagement: Own day-to-day engagement across social platforms (primarily Instagram, Google, and email), including responding to comments, DMs, and reviews directly in-platform and in each brand’s voice. Support community initiatives that drive loyalty with existing customers and awareness with new audiences.
- Photography & Content Capture: Capture high-quality photography and short-form video in stores, at events, and around product launches. Surface real moments customers, team members, products, and neighborhoods that reinforce what makes each brand special.
- Design Support: Execute design needs (stories, posts, basic signage, etc.) and coordinate with the design team for more complex creative requests.
- Content Organization & Reporting: Maintain organized content libraries and provide basic engagement summaries to help the team understand what’s working and where to improve.
Requirements:
- 1–3 years of experience in social media, content creation, or community engagement
- Strong photography skills; video capture and basic editing are a plus
- Comfortable managing Instagram-first content and engaging with customers publicly
- Able to handle simple graphic design tasks (Canva, Adobe, or similar tools)
- Organized, dependable, and comfortable working across two brands, multiple locations, and a cross-functional team
Pay and Schedule
- Pay: $48000 to $50000 Per Year
- Full Time - 8 hours a day
- 5 days a week
*This role requires you to travel on regular basis to Dear Grain and Village Juicery locations across the GTA. Estimated on-site presence of approximately three days per week.
While we thank all applicants for their interest, only those selected for interviews will be contacted. Artificial intelligence may be used to assist with resume screening.
What We Offer
Access to Big League Portfolio products! Real ownership over social and community work. A fast-paced environment with ambitious growth and plenty of opportunity to grow Delicious bakery products to delight your senses.
We are committed to equal employment opportunity and respect, value and welcome diversity in our workplace. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, accommodation will be provided to candidates with disabilities during the recruitment and selection process. If you are invited to participate in the process and require an accommodation, please let us know in advance.
Compensation
$48,000.00 - $50,000.00 per year